Digital Imaging

Digital imaging is used in both web and print production environments. However, the process for each is different.

Hallo Graphics creates digital images and graphics using Adobe Photoshop 7 or QuarkXpress.

Digital Imaging for the Web

Graphics for the web are created in a RGB format-(Red/Green/Blue) the same format your computer monitor or TV uses to display a image.

Graphic files for the Internet are saved at a low resolution (72 DPI- dots per inch) for quick loading and are commonly saved as .jpg, .gif  documents.

Web graphics do not reproduce well in a print environment due to the low DPI.

We have stock photos and access to a large library of stock photos. Photograph prices start from $15.00 each.

Digital Imaging for Print

Print graphics are created in a CYMK format (cyan, yellow, magenta, black). CYMK is a four colour print process that print shops use. The DPI requirements varies from shop to shop. Most graphic print files start at 300 DPI and go higher.

Print documents are saved in .esp  or .psd and are very large. These documents reproduce well in a print environment but are to large to use on the Internet.

Digital Photography for the Web

Hallo Graphics provides in house photography services for an additional charge. Hallo uses an Olympus C-3000 35 mm 3.3 pixel digital camera. We have the capabilities of producing small mpg movies that can be embedded in a web page.

We will be happy to go to your place of business and take the required photo's to display your store or *product. Travel charges may apply if out of the Calgary city limits. We have house photographs and access to various libraries of stock photographs. Photograph prices start from $10.00 each.

*** Studio and Commercial photography is contracted out. ***